This year the team that wins the 2018 Creative Shootout will receive a £250,000 media prize fund from premium publisher cooperative 1XL, to help stage their campaign, as well as £30,000 in fees from Charity of the Year, FareShare.

1XL is one of the UK’s leading digital advertising partnerships, representing 800 local news brands and commanding a comScore monthly unique audience of 23 million people across the UK.

Here, Newsquest CEO Henry Faure Walker explains why the group has partnered with The Creative Shootout.