FINALISTS ANNOUNCED FOR CREATIVE SHOOTOUT 2019 LIVE FINAL
Nine agencies have made it through to the Live Final of the 2019 Creative Shootout, to be held at BAFTA on Thursday 24th January 2019.
The nine agencies, selected by a high-profile judging panel from across the industry, will now have the chance to show off their creative clout for a cause that is literally global – plastic pollution – for the Shootout’s cause of the year, A Plastic Planet (APP).
The finalist agencies who’ve made it to BAFTA are (in alphabetical order):
|3 Monkeys Zeno||Global creative communications consultancy|
|72Point||Content-driven PR agency|
|Brands2Life||Multi-discipline communications agency|
|Fever||PR, social and influencer agency|
|Raw London||Branded content agency|
|Ready10||PR and SEO agency|
|Stein IAS||B2B marketing and advertising agency|
|Talker Tailor Trouble Maker||Creative communications agency|
|Wire||Creative communications agency|
As in previous years, entering agencies from across the UK had to submit a piece of content that showed – in just 60 seconds – why they have the creative clout for APP. The entry format was open and not restricted to a specific type of content.
As with the 2018 Live Final, where reigning champions Raw London triumphed with their ‘Any shape – any size’ campaign for FareShare, teams will be given a real brief from A Plastic Planet on the day – and then have just four hours to turn it into a compelling creative campaign.
Having drawn straws to determine the running order, they then pitch it on stage at BAFTA in just ten minutes to a live audience and the judges. The winner is crowned live on stage in the evening and the winning agency will get to work with APP to see their idea come to life – as Raw London has done this summer with FareShare. Serious bragging rights as ‘the UK’s most creative agency’ is up for grabs. The Shootout will be hosted by presenter and broadcaster Scott Wimsett.
Support for the winning campaign will be provided by discovery and native advertising platform Outbrain, broadcast specialist agency markettiers4dc and creative comms agency, Launch. The Creative Shootout is also supported by the major marketing associations including The IPA, CIPR, CMA and IAB UK.
Creative Shootout Founder Johnny Pitt said: “The quality of entries was off the scale this year and our brave agencies now have the opportunity for creative fame, as well as to make a marked difference to a blight that affects every single one of us.”
The 2019 judging panel includes (alphabetical order):
|Ali Hannan||CEO||Creative Equals|
|Chaka Sobhani||Chief Creative Officer||Leo Burnett|
|Colette Foster||Creative Director||Full Fat TV|
|James Herring||Co-Founder||Taylor Herring|
|Nishma Robb||Marketing Director|
|Johnny Pitt||Founder||The Creative Shootout|
|Sian Sutherland||Co-Founder||A Plastic Planet|
The Creative Shootout’s Official Partners are: WardWilliams Creative – financial advisers to the creative industry, Bespoke – film and content company, and Launch, the creative comms agency.
The Creative Shootout’s Official Media Partners are: discovery and native advertising platform Outbrain and broadcast specialist agency, markettiers4dc.
The Creative Shootout’s Official Supporters are: JFL Search & Selection, business services company Dataquest, media insight provider Vuelio and pollster OnePoll.
The Creative Shootout’s Supporting Marketing Associations are: The IPA, CIPR, CMA and IAB UK.