The importance of creative candidates

By Edwina Goldman, Managing Director and Kate Shields, Social Media Executive of JFL Search & Selection

Creativity is a hugely important aspect of PR. Big or small, making sure a knockout creative idea is part of your strategy will give a campaign that extra sparkle and make it stand out from the crowd. Companies and brands investing in PR need to ensure their objectives are met and key messages communicated.

To achieve this, creativity is key. It’s the creative and innovative campaigns that really catch our attention, and rightly so. Hence, we urge employees to hire candidates with that much needed creative know-how. If your team is bursting with creative talent, you’re more likely to spark creative ideas and therefore create something brilliant and unique.

But how do you spot a candidate with creative flair? That’s where JFL comes in. We meet all of our candidates face-to-face to ensure we know their interests and experience before we send them to you, so you don’t have to worry about shortlisting candidates.

JFL is proud to be a sponsor of The Creative Shootout, the only award ceremony to focus solely on the importance of creativity and how it can be used to achieve good.