THE CREATIVE SHOOTOUT
Since launching in 2015, The Creative Shootout has transformed the fortunes of one UK charity every year, thanks to the collective brilliance and generosity of the great British creative community.
The unique done in a day live creative pitch awards, staged at BAFTA in London, pit the UK’s best creative agencies against each other, on a real and pressing charity brief.
With just 4 hours on the brief itself, and then only 8 minutes each to pitch it back on stage in front of the judges and a live audience of hundreds in the evening, the Shootout is the ultimate live creative challenge. And all done for good.
The winning agency from the night goes on to stage their campaign in real life for the charity, later on in the year, backed by a major media fund of £350,000, kindly donated by some of the UK’s leading media organisations.
Full details of the 2025 campaign staged for Charity of the Year Epilepsy Action, by winning agency Boldspace, can be found, here.
WE'RE TAKING A ONE-YEAR CREATIVE BREAK (TO BRAINSTORM, WHAT ELSE?)
Founded in 2015 to shine a spotlight on creative talent and give back to charity through a radical new format, The Creative Shootout’s ‘done-in-a-day’ programme has helped define new era of creativity for good.
A decade later, the Shootout has gone on to change the fortunes of charities, both big and small, as well as given a high-profile stage to the UK’s best creative talent.
Coinciding with its ten-year anniversary, and as this year’s campaign for Epilepsy Action, from 2025 winning agency Boldspace takes centre stage across the UK, backed by a £350,000 media fund, the Shootout announces that it will be taking a year out and pressing pause for 12 months, to plan its evolution. The Creative Shootout will therefore not be staged in January 2026.
Johnny Pitt, Founder, says; “I set up the Shootout to celebrate creative brilliance and support good causes in a completely new way – and still pinch myself when I think what we’ve achieved for charities, and the experience we’ve given to creatives. However, running the awards alongside the day job takes a lot, and it feels right to press pause at the ten-year mark, to plan what’s next. I’m humbled and hugely grateful for everyone’s support over a decade and look forward to ripping up the rule book, once again.”
Further updates will be shared in due course here and across our social channels.
The Creative Shootout is supported by the leading industry associations including the CIPR, IPA, DMA, The Advertising Association, IAB and thenetworkone.