Andy Garner, Indigo Le Fevre, James Robinson and Georgina Quayle from Mischief, explain how the team came up with its ‘What’sUpp’ 60-second entry.
“How are you?”
“Are you okay?”
We hear these questions every single day and, most of the time, we don’t answer honestly.
“Yeah, not bad”
That’s how many of us answer even though we all live completely different lives, all have intricate layers of emotions that we’re trying to control and have a multitude of thoughts and ideas streaming through our brains.
We’re all on auto-pilot.
We thought it was about time we encouraged people to open up and actually tell others how they’re feeling.
Whilst it could encourage some to gloat on for hours about their lives, for those struggling with depression, anxiety or any other mental health problem, it could offer an insight and a way to find a solution to that problem.
But how do we do that?
Dark social is where conversations take place, particularly within a youth audience – 32% of millennials around the world use WhatsApp to communicate – so this felt like a natural, un-tapped place to get people talking about mental health.
Digging deeper – WhatsApp is one of the most widely used dark social tools, so we thought we’d use WhatsApp to ask, “What’sUpp?”
Often it’s easier to express your true feelings whilst hidden behind the protection of a screen. So we felt that opening a Mind / Rethink WhatsApp group would help in getting more young people to talk about their mental health. The reality of it, not the facade.
Our submission showed two routes – one of a person opening up about their true mental health and gaining support and advice from their friends and the other showing them hiding their true inner feelings – our current reality.
We wanted to present a simple submission to a complicated situation and believe that asking “What’sUpp?” on WhatsApp could allow more people to open up about mental health.
See you on the 19th!