Eight teams from leading agencies have now been chosen for the live Final of The 2017 Creative Shootout.
The Final will be held at the iconic home of the British Academy of Film and Television Arts (BAFTA) in London’s Piccadilly on 19th January 2017.
On the day, the eight Finalist teams will receive a real brief in the morning from this year’s charity partner, Mind and Rethink Mental Illness, and four hours later, will have 15 minutes each on the stage at BAFTA to pitch their creative back to a high profile judging panel and an audience of 250 people. This year, the audience will also have a vote to help decide the winner.
Agencies entered by giving the judges a ‘60 second’ submission (in whatever format they liked) on why they have the creative firepower for Mind and Rethink Mental Illness.
The inaugural Creative Shootout Final was won by Mischief, and the Engine Group-owned agency has two teams in the 2017 Final as it bids to hold onto its crown. The full list of shortlisted Finalists is (in alphabetical order):
The live Final starts at 2.30pm on 19th January and follows into the evening after party (6pm) which will include the announcement of 1st, 2nd and 3rd. For tickets, click here.
Comments Creative Shootout Founder Johnny Pitt: “We had a lot of clever entries, both physical and digital – and the judges had a tough job compiling the line-up. The Shootout is about celebrating and showcasing the best creative talent in the UK, live – and with our chosen Finalists, we look well set for creative fireworks on the big day.”
A number of prominent mental illness campaigners including Frankie Bridge and Alastair Campbell have encouraged the UK marketing industry to support the Shootout, more which can be seen on this page.
The 2017 Judging Panel (alphabetical order) includes:
Comments Jo Loughran from Mind and Rethink Mental Illness: “For us, creativity is a major driver in our organisation. It’s critical we’re creative in our thinking to help shine a light on the stigma of mental health. The Creative Shootout is an awesome idea that celebrates great thinking in a radical new format. It’ll hopefully help change perception of mental health, too.”