Kim Shuard, Helen McGuirk, Alex Saker and Ellie Thomas from Mischief talk about the #BreakTheSilence book
“It’s so difficult to describe depression to someone who’s never been there, because it’s not sadness. I know sadness. Sadness is to cry and to feel. But it’s that cold absence of feeling — that really hollowed-out feeling.”
This quote from J K Rowling was one that really stuck with us when doing our homework. We all agreed that no-one should feel like they have nobody to turn to, or no way of expressing how they feel.
Nearly three in four young people fear the reactions of their friends when they talk about their mental health problems. We were astounded by this so wanted to find a way to inspire more people to speak up, speak out and encourage an open dialogue amongst friends, families or anyone with a listening ear. We wanted to find a way to break the silence.
Our submission presented a campaign to help draw a line under the sound of silence, taking inspiration from places that are traditionally quiet to cause a little bit of mischief!
To kick-start, we proposed teaming up with the British Library, synonymous with solitary silence, to facilitate #BreakTheSilence sessions. The sessions would welcome anyone and everyone, from sufferers and mental health supporters, to those just having a down day. We’d host a series of comedy nights, ambassador talks and spectator events to help #BreakTheSilence and get people talking.
Our 60-second entry was presented in the form of a traditional hard-back book, celebrating the British Library partnership, telling the story of how Mischief can help break the norm, break behaviours and #BreakTheSilence encouraging more people to start talking about mental health.