Creativity is infectious.
But other things sadly are, too.
The Creative Shootout was launched in 2016 to promote the extraordinary talent and thinking within the UK creative industry, through a radical and real-time, live awards format.
It’s been a mega hit; every year one UK charity is chosen as the Shootout’s Charity of the Year. Eight any-discipline creative agencies are then selected from a load of unique ‘60 second entries’ (thank you, Judges) for the Live Final day in January, where each agency team gets just four hours to work their magic on the real charity brief they receive only at lunchtime. They then have just 10 minutes each in the late afternoon to pitch their idea and campaign back to a live audience of several hundred industry folk, media, celebrities and of course, our Judges. It’s a bit brutal, but incredible (agency words, not ours).
A winning team is crowned in the evening, from Judges and audience votes. Best idea wins. There’s a banging After Party and the winning agency then goes on to stage the campaign later in the year for the charity, fuelled by a generous monetary prize fund, brilliant media partner support and one great new charity client. Unicef, Time to Change, FareShare, A Plastic Planet and Crisis have benefitted so far. So if you’re interested in being considered as a future Charity of the Year, drop us a line at
So, it’s with sadness that we announce that the Creative Shootout is taking a little break due to the other ‘C word.’
If there ever was a year for a self-care time-out, 2021 is it. And whilst we need creative talent more than ever (ahem Hands. Face. Space), we are committed to do our part to help protect our colleagues, attendees and fellow creatives.
We’ll be taking a break from playing Apocalypse Bingo (looking at you, murder hornets) and although our January 2022 live event will no longer take place, we’ll continue to strive to our purpose. And we remain incredibly appreciative of all our Official Sponsors, Partners and Industry Associations, who have believed in the Shootout project right from the get go. Please come back, when we’re back!
So, the Creative Shootout will return to champion the incredible people and ideas within our industry … just when it’s safe to do so.
See you when the curtain rises. We’ll be sure to let you know the minute it does.

Celebrating Creativity.

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