SHOW TIME .
WE HAVE A WINNER (but every finalist was, really).
The Creative Shootout was founded in 2015 to promote the extraordinary talent and thinking within the creative industry, through a completely new and radical awards model, whilst giving something back. The 2020 Shootout was the biggest year to date, with the most number of entries ever, an incredible Live Show, and memories that will last a lifetime.
For our fifth year, we staged the Live Final on Thursday 23rd January 2020 at the stunning Picturehouse Central in London. The lunchtime brief came from Crisis, our Charity of the Year, and a leading national charity for homeless people.
On the day, the eight (very brave) finalist agencies had just four hours to crack the brief they received only at lunchtime from Crisis, before pitching their ideas back in just 10 minutes each, in front of a live audience of nearly 400, and our Judges, in the evening. The Creative Shootout is annually supported by The IPA, CIPR, IAB UK and The CMA, along with a range of brilliant Partners and Supporters.
The team from Epoch centred their pitch around amplifying the voices of the homeless through different mediums in a campaign entitled, ‘The Voice of Crisis’, utilising creativity for good. 2nd place, Fever, surprised the audience by creating their own estate agency ‘Fauxtons’, creating a whole new movement, whilst 3rd place agency Grayling smartly came up with a campaign to harness the Finnish people’s example of ending homeless, completely.
The Creative Shootout will return to champion the incredible people and ideas within our industry.
Although we’ve just finished this year’s Live Final, please follow us across social to keep up to date with our latest news.
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